About túatú

Communication, PR and online advertising with a global vision

We are a communication and PR agency specialising in press release distribution, media relations and online advertising — combining content, technology, creativity and advertising optimisation to deliver results that matter.

túatú PR
Our positioning
What sets us apart

Deep knowledge of online communication and advertising possibilities — giving us the ability to deliver meaningful results for our clients.

Proven and successful experience in communication and PR campaigns — both in traditional media and among key audiences.

Constant innovation and total flexibility in the services offered — adapting to the evolving needs of each client.

Excellence in service delivery with reasonable investment — making professional PR accessible to organisations of all sizes.

Collaboration with strategic partners in both the online and offline worlds — expanding our reach and capabilities for every project.

A truly global perspective — with experience serving clients across Europe, Latin America, the Middle East and Asia.

“Communication differs in formats and techniques, but will always respond to the human need to establish contact between people, integrating brands and institutions in a relevant and natural way.”

— Octavio Isaac Rojas Orduña, Founder
How we work
Experience, technology and a human touch

túatú has been evolving alongside communication since before social media became mainstream. We were among the first agencies to monitor user opinion in forums and blogs for reputation reports, to advocate for brands communicating with a human tone, and to incorporate influencer strategies before the term even existed.

That experience — spanning corporate communication, press office, online advertising, SEO and mobile — gives us a depth of perspective that newer agencies simply don’t have.

Today we go further, incorporating artificial intelligence and automation to optimise and improve communication results — from content generation and distribution to media monitoring and performance analysis.

All of it with human supervision and a human touch. Technology amplifies our work; it never replaces the strategic judgement, creativity and relationships that make communication truly effective.

Track record
What we have achieved for our clients

Finding the right communication strategy — whether online, offline, or a combination — tailored to each client’s specific objectives.

Understanding the communication needs of SMEs and large companies in Europe, Asia, Middle East and Latin America, delivering culturally relevant campaigns.

Extensive and quality media coverage in leading outlets — from Tier 1 national newswires to regional and specialist publications.

Positioning clients as leaders on social media through quality content strategies and consistent editorial planning.

Optimising advertising budgets on social media through creativity, precise audience segmentation and continuous performance monitoring.

Thousands of mobile application downloads in Spain and Latin America — driven by targeted campaigns and strategic launch communications.

The founder
Strategic communication with a global vision
Octavio Rojas
Founder
Octavio Rojas
Communication & PR Expert · Madrid, Spain

Octavio Rojas is an expert in communication and public relations with a global vision, having offered his consultancy services in both Mexico — his home country — and Spain, where he has been based since 1997.

He holds a degree in Communication, a Master’s in Corporate and Advertising Communication, and a specialisation in Political Communication and Management.

He has won awards as a radio scriptwriter in Mexico, Latin America and Europe, and received a Web Award in the “Standard of Excellence” category for the creation of the website of INTERCUN, the Spanish interprofessional organisation for rabbit meat.

He is a columnist and contributor to specialist communication and PR media in Spain, Mexico, Argentina, Colombia, Ecuador and Uruguay — and writes in English for US publications and in Portuguese for media in Brazil and Portugal.

He is a guest speaker at several universities in Spain and Mexico, and has been a professor at ESIC in the Degree in Advertising and Public Relations since 2006.

Ready to work with us?

Tell us about your project and we’ll get back to you within one business day.