Product or service launch press release template
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Free Word template
Product or service launch press release template
Introduce a new product or service with a release built to answer the one question every editor asks first: why should anyone care today?
Word (.docx)
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Why this structure works
A launch release is easy to bury in feature lists. This template puts the customer problem first, then lets the features answer it one at a time — with a real quote from an early user to back up the claim, not just the founder’s.
Leads with the problem, not the product spec sheet — the order editors actually scan for.
What’s inside
- Headline built around the outcome not just the product name
- Key features section three slots, each tied to a customer benefit
- “The need for innovation” space to frame the market gap with data if you have it
- Early-user testimonial third-party proof the product already works
- Founder quote block for the mission behind the launch
- Boilerplate and media contact block ready to fill in once
Once it’s written
Once the release is written, getting it in front of the right trade press and mainstream outlets is what actually drives sign-ups. túatú PR distributes to verified media across 50+ countries and regions.
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Product/service launch template
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Word .docx · fully editable
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Ready to get your story in front of real journalists?
Once your press release is written, túatú PR distributes it to verified media outlets and journalists across 50+ countries and regions.
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