Resources
The complete press release guide
Everything you need to know about writing, distributing and measuring the impact of press releases — from first draft to international distribution.
12 chapters
Free resource
Updated 2026
Whether you’re writing your first press release or optimising your international distribution strategy, this guide covers everything — from the history and formats of press releases to SEO best practices, headline writing, distribution channel selection and timing.
Each chapter is a standalone resource, so you can read them in order or jump directly to the topic most relevant to you.
Contents
12 chapters
01
Press Release Distribution International Service
An overview of international press release distribution — what it is, how it works and why it matters for global brands.
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02
Press Release Distribution
A deep dive into the press release distribution process — from choosing the right service to understanding what happens after you submit.
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03
History of Press Releases
From Ivy Lee’s first press release in 1906 to the digital age — how the press release has evolved over more than a century.
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04
Types of Press Releases
Product launches, event announcements, crisis communications and more — a guide to the different press release formats and when to use each.
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05
How Press Releases Help Businesses
The tangible business benefits of press releases — from SEO and brand authority to media coverage and investor relations.
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06
Press Release vs. Other PR Methods
How press releases compare to media pitches, sponsored content, social media and other PR tactics — and when each approach works best.
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07
Press Release Format & Structure
The essential elements of a well-structured press release — headline, dateline, lead paragraph, body, boilerplate and contact information.
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08
Optimizing Press Releases for SEO
How to maximise the SEO value of your press releases — keyword strategy, do-follow links, anchor text and indexed publications.
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09
Writing a Compelling Headline
The headline is the most important part of your press release. Learn what makes editors and readers click — with examples and practical tips.
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10
Increase the Chances of Press Release Acceptance
Practical steps to improve your press release’s chances of being accepted and published by editorial media.
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11
Choosing the Right Distribution Channels
Wire services, editorial media, social media and more — how to choose the right distribution channels for your press release and objectives.
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12
Mastering the Timing of Press Release Distribution
When to send your press release matters as much as what it says — best days, times, seasonal considerations and embargo strategies.
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