Start-up launch announcement press release template

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Start-up launch announcement press release template

A ready-to-use structure for introducing your company to the world for the first time — built around the story journalists actually look for: what problem you solve, why now, and who’s behind it.

Word (.docx) Fully editable 2-minute setup Instant download

Why start-ups use this one

Launch day only gets covered once. This template follows the structure editors expect from a first announcement — a clear founder quote, the problem you’re solving, and a concrete reason your launch matters right now — instead of a generic “we’re excited to announce” opener that gets skipped.

Built from the patterns most likely to get picked up: a named problem, a specific audience, and one quotable line from the founder — not a feature list.

What’s inside

  • Headline and dateline formatted the way news desks expect
  • Founder quote block with prompts for mission and vision
  • “What we offer” section to lay out the product in plain terms
  • “The need for innovation” space for the problem and market context
  • Early-adopter testimonial slot for third-party credibility
  • Boilerplate and media contact block ready to fill in once

Once it’s written

A well-written launch release still needs the right outlets to pick it up. When you’re ready to distribute it, túatú PR places it in real, verified media across 50+ countries — not directories.

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Start-up launch announcement template
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Ready to get your story in front of real journalists?

Once your press release is written, túatú PR distributes it to verified media outlets and journalists across 50+ countries and regions.

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